Los Angeles Lakers trade Gatorade for BioSteel bench sponsorship

Why did the NHL transition to BioSteel? : r/nhl

After the Lakers game, D'Angelo Russell wanted to promote his drink brand but it wasn't happening as it is NOT an official league or team partner yet. : r/nba

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NYSportsJournalism.com - NHL Skating On Blades Of BioSteel Energy Drink

Lakers Switch Drink Sponsor from Gatorade to BioSteel

BioSteel becomes official sports drink of Philadelphia 76ers, replaces Gatorade on sidelines - 6abc Philadelphia

Bryan Murphy on LinkedIn: #nba #lebronjames #losangeles #biosteel #canopygrowth #sportsbusiness…

BioSteel replacing Gatorade as NHL official sports drink, Page 4

Lakers announce new partnership with Biosteel, end deal with Gatorade

LA Lakers Trade Gatorade In For BioSteel As Team's Official Sports Drink

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Top 100 Highest-Paid Athlete Endorsers of 2019 - Opendorse

Gatorade scores 12-year high for NBA sponsors - Chicago Business Journal

NHL - Hockey players' love affair with coconut water over sports drinks - ESPN