SBJ Marketing: MLB Gathering Intel On Ad Patches
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MLB's marketing plan focusing on stars like Shohei Ohtani, Fernando Tatis Jr.
Twenty-Five USA Baseball Alumni in 2019 MLB All-Star Game
Facilities: Early data show not only increased MLB attendance with faster games, but improved F&B sales, too
Inside MLB's Approach to Fan Engagement and Social Media
MLB Jersey Patches 'Inevitable' - Front Office Sports
Boston Red Sox bag US$170m MassMutual jersey patch deal, says report - SportsPro
MLB teams shop for patch deals, but league insists program is incomplete
SBJ Marketing: Value of jersey patch deals in flux
SBJ Marketing: A's deal continues Coke's MLB push
