Nike losing ground in NCAA arms race

A Shelf Awareness Best Book of the Year NCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as athlete-students give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter doesn't shine so brightly.

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