Major League Soccer: How the economics of co-branding will help the MLS grow its business. Part 1

Sketchy Business – John Vrooman

They're like tech stocks': Why MLS team valuations have gotten so high - The Athletic

Apple scores deal for Major League Soccer streaming rights worth $2.5bn

Apple's Next Step in Ads Will Be Built Around New Soccer Deal (AAPL) - Bloomberg

Major League Soccer: Ponzi scheme or smart investment for Cincinnati?

Soccer team thinks globally

The Premier League's American-driven globalization is not about name or culture, but an acceleration of optimization to reduce financial uncertainty

Apple and MLS: What the US$2.5bn deal tells us about soccer and streaming in the US and beyond - SportsPro

Major League Soccer launches “Our Soccer” campaign for 2019 season

MLS: Union co-owner Richie Graham talks sale of Brenden Aaronson

Building a Brand - Lessons for an MLS Franchise

Cleveland Lands MLS NEXT Pro Expansion Team, Will Start Play in 2025, Cleveland News, Cleveland